Google Ads in Warrnambool, run to booked jobs.
Warrnambool demand swings with the season and the service area is enormous. Both facts break the default settings in a Google Ads account, and both are fixable in an afternoon.
What we run
Why a flat budget and a radius both waste money on the south west coast
The season is not a detail here
A coastal town with a strong visitor economy does not produce even demand across twelve months. Hospitality, accommodation, trades and retail all move with the calendar. An account with one budget and one schedule underspends during the weeks that pay for the year and keeps spending through the weeks that do not.
A radius is the wrong shape for this region
Draw a circle around Warrnambool and most of it is farmland or ocean. Meanwhile the customers you want are strung along the coast and the highway, well outside a tidy radius. Targeting has to follow roads and real drive time, not geometry. This one setting change often removes a large slice of wasted spend.
Dairy country changes who the buyer is
In a farming region a meaningful share of enquiries are businesses, not households, and they search differently, buy on different timelines and are worth more per job. Splitting those out lets you bid properly for the ones that matter instead of averaging them together.
The honest limit
The population base is small. Paid search will find the people already looking, but growth beyond that comes from being the obvious local choice, which is reviews, local search presence and word of mouth rather than a bigger daily budget.
Questions
How far do you cover?
We target by real drive time across the south west, taking in Port Fairy, Koroit, Terang, Camperdown and the coast, rather than drawing a circle that pays for empty paddocks.
Should we pause over winter?
Usually not pause, but flex. Turning an account off loses its learning and its history. Reducing spend in the quiet weeks and pushing hard in the weeks that convert is almost always the better trade.
Are you local?
We are in Geelong, roughly two hours up the coast. We run south west accounts remotely and come down when it is worth the drive.
What does it cost?
A flat monthly fee, set after we look at your account and stated on the call. Never a percentage of spend, and no mark-up on what you pay Google.
Want us to find what's capping you, before you ever pay us a dollar?
Three answers from you. Twenty-four hours from us. Your site marked up screenshot by screenshot, the brands beating you benchmarked, and a fix-first plan. No pitch inside.
See what a Warrnambool enquiry actually costs.
A short call, free. Bring your current account and we will show you where the budget is leaking before you decide anything.