🏆 120+ brands scaled · A$45M+ tracked revenue · Australia’s e-commerce growth specialists See the proof
Sellevate
UGC Agency

UGC at the volume performance actually needs.

User-generated content for Australian e-commerce brands, through a managed network of 100+ vetted creators across AU, US and EU. Briefed against your objections, produced on a cadence, and measured on what it sells.

120+Brands scaled
A$45M+Client revenue
100+UGC creators
4.9★Average rating
One studio, two practices. Full-stack e-commerce growth: Shopify, Amazon, paid, SEO, UGC and retention under one roof.
Brands we’ve scaled

What’s included

Managed creator network
100+ vetted creators across AU, US and EU. We handle sourcing, contracting, shipping, briefing and revisions. You approve and receive assets.
Performance-led briefs
Every piece is briefed against a specific objection or hook, not ‘make a nice video’. That’s the difference between content and creative that converts.
Volume on a cadence
A steady monthly supply so paid social always has fresh angles to test. Creative fatigue is the most common cause of a scaling account stalling.
Multi-format delivery
Vertical video for Meta, TikTok and Reels; statics and carousels; unboxings, demos, testimonials and problem-solution formats.
Usage rights handled
Paid usage rights secured upfront so you can run assets in ads without a licensing scramble later.
Testing and iteration
Winners get new variants, losers get retired. The network keeps producing against what the data says works.

Why UGC programs stall

Not enough volume

One or two videos a month can’t feed a testing structure. Underfeeding creative is the most common reason accounts plateau.

Briefs are too vague

‘Show the product’ produces forgettable content. A brief that names the objection and the hook produces creative that performs.

Creators are picked on follower count

For UGC, follower count is close to irrelevant, you’re buying content, not reach. Delivery quality and authenticity matter far more.

Nobody measures per-asset performance

Without asset-level reporting you can’t tell which angles work, so the next batch is another guess.

The numbers behind the studio

120+
Brands scaled
A$45M+
Client revenue
100+
UGC creators
98%
Client retention

Hear it from a client

Video review
“The results spoke for themselves. We tripled our online revenue in months.”
Client video review · e-commerce practice

Frequently asked questions

Do we need to send products to creators?

Yes for most formats. We manage the shipping logistics and track it. Some concepts can be produced without the physical product where that makes sense.

How many assets per month?

It scales with your ad spend and testing appetite. We scope a cadence that keeps your account fed without producing content that never gets used.

Do we own the content?

You get paid usage rights for advertising, negotiated upfront. We’ll be explicit about the term and platforms in the agreement, no surprises later.

Can this work for service businesses?

Yes, testimonial and explainer formats work well for services. It’s less common but often uncontested, which is exactly why it works.

What does UGC cost in Australia?

Typical Australian creator rates run $150–$600 per video depending on length, usage rights and creator experience. Through our network most brands land an effective cost well under solo-sourcing, because briefs, revisions and rights are handled once, centrally.

Who owns the content and the usage rights?

You do, in writing. Every piece is delivered with clear paid-usage rights for ads, organic and your site, with the term agreed up front. No surprise takedowns three months into a winning ad.

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