Email that makes the second purchase happen.
Klaviyo email and SMS for Australian e-commerce brands. Flows, campaigns and segmentation that turn one-time buyers into repeat revenue, the cheapest growth in your business, and usually the most neglected.
TuffGear
SoftSafe
MyTechFix
Ghazali Fragrances
Spike Denim
Izyan HomeWhat’s included
Why most e-commerce email underperforms
The default Shopify welcome email from 2023 is still running in a lot of accounts. Flows need iteration like ads do.
Unsegmented blasts suppress engagement, which suppresses deliverability, which suppresses revenue. The spiral is slow and expensive.
Opens have been unreliable since Apple’s privacy changes. Revenue per recipient is the number that matters.
When paid acquires and email never nurtures, you pay full price for every sale. Together they compound; separately they leak.
The numbers behind the studio
Hear it from a client
“The results spoke for themselves. We tripled our online revenue in months.”
Frequently asked questions
How much revenue should email drive?
For a healthy e-commerce brand, email and SMS commonly contribute a meaningful share of total revenue, often around a quarter to a third. If yours is far below that, the flows are usually the gap.
Do you write and design the emails?
Yes, copy, design and build, on your brand. You approve before anything sends.
We have a small list. Is it worth it?
Yes, and it’s the right time: flows built now capture value from every future visitor automatically. Building them at 50,000 subscribers means years of missed revenue.
Klaviyo only?
Klaviyo is our default for e-commerce because of its Shopify depth. We work in other platforms where you’re already committed.
What share of revenue should email drive for an ecommerce store?
A healthy Klaviyo setup typically carries 25–35% of store revenue, with a meaningful share from automated flows rather than one-off campaigns. Under 15% almost always means broken flows, weak capture, or deliverability trouble.
How much does a Klaviyo agency cost in Australia?
Retainers usually run $1,000–$3,500 a month depending on send volume and how much creative is included. We quote flat after auditing your account, and the first deliverable is a flow rebuild plan, not a campaign calendar.
Can you fix our deliverability?
Usually, yes. Authentication (SPF, DKIM, DMARC), sunset policies, send-time and segment discipline recover most damaged sender reputations inside one to two months. Badly burned domains occasionally need a warmed subdomain strategy, we will tell you which you are.
Do you also handle SMS?
Yes, inside Klaviyo where it belongs, sharing segments and suppfression logic with email. SMS works best as the urgent channel, back-in-stock, checkout rescue, launch moments, not a second megaphone for every campaign.
What a Klaviyo agency should actually be doing
Klaviyo prints money for the stores that set it up properly and quietly rots for everyone else. If you are paying a Klaviyo email marketing agency, this is the work you should see happening.
Flows before campaigns, always
Welcome, abandoned checkout, browse abandonment, post-purchase, winback: these five automations typically produce 25–40% of email revenue on autopilot once tuned. Campaigns come second. An agency that opens with a campaign calendar instead of a flow audit is doing the fun part first, not the profitable part.
Deliverability is the silent killer
Since Gmail and Yahoo tightened bulk-sender rules, list hygiene stopped being optional: authenticated sending domains, sunset segments that actually retire dead subscribers, and engagement-based sending that protects your reputation. Open rates that fell off a cliff are usually a deliverability problem wearing a creative costume.
Measure revenue per recipient, not opens
Opens are noise since Apple’s privacy changes. The numbers that matter: revenue per recipient, flow revenue share, list growth against churn, and how much of total store revenue email carries, healthy stores sit around 25–35%. That last number is the one we report first.
Quick self-test: open Klaviyo, check what percentage of your last 90 days of email revenue came from flows. Under 30%? There is money sitting in your account that a fortnight of proper flow work would release.
Want us to find what's capping you, before you ever pay us a dollar?
Three answers from you. Twenty-four hours from us. Your site marked up screenshot by screenshot, the brands beating you benchmarked, and a fix-first plan. No pitch inside.
Ready to make this channel pay?
Free growth audit, about 30 minutes. We look at what’s running now, what it’s costing you and where the next dollar of revenue is. You keep the findings either way.