Bellarine and Surf Coast

Google Ads in Geelong, run to booked jobs.

Geelong is our home market. It also sits inside Melbourne's advertising shadow: plenty of Melbourne businesses point their campaigns at it, so a local campaign wins on relevance, not on budget.

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No pitch deck
Findings yours to keep
Month to month after 90 days

What you get, in writing

Findings before you pay a centYour site, ads and Google listing, screenshot by screenshot
Cost per booked job, every monthNot clicks, not impressions
Live in 90 days or you stop payingThen month to month, no lock-in
Your accounts, your cardWe never mark up ad spend

See two client results, numbers left in

In short

Sellevate is a Google Ads and PPC agency in North Geelong. We manage Google Ads for Geelong, Bellarine and Surf Coast businesses with suburb level targeting, and every call and form is tracked to a booked job.

Who it suits: Geelong trades, clinics, professional services and local retailers.
Where: 10 Pattison Avenue, North Geelong. Geelong, the Bellarine and the Surf Coast.
How it is priced: Flat monthly fee. No percentage of ad spend, no markup, and every account stays in your name.
How it is judged: Cost per enquiry and cost per booked job, reported monthly in writing.

What we run

Conversion tracking first

Calls, forms and bookings tracked before a dollar moves. Most accounts we inherit optimise toward things that never became a customer.

Search that matches intent

Tight keyword sets, real negative lists, and ads written for the job being searched for rather than the industry it belongs to.

Landing pages that close

Paid traffic pointed at a homepage is wasted. Each campaign lands on a page built for that one job.

Geelong targeting, honestly set

Geelong, North Geelong, Hamlyn Heights, Belmont, Highton, Grovedale, Waurn Ponds, Armstrong Creek, Lara, Leopold, Ocean Grove, Torquay and the Bellarine, targeted on real drive time rather than a lazy radius.

Flat fee, your account

No mark-up on ad spend. Your card, your account, your data. What you pay Google is what Google gets.

Reported in dollars

Cost per enquiry and cost per booked job every month, next to what you spent.

Search marketing in Geelong: how the local auction works

Melbourne advertisers spill into Geelong

Many Melbourne businesses set their campaigns to cover Geelong, the Bellarine and the Surf Coast as an afterthought. Their ads are written for Melbourne and land on Melbourne pages. A Geelong business whose ad names the suburb, the job and the local service area earns a better Quality Score and a lower cost per click than the bigger advertiser, which is how a smaller budget wins the slot.

Suburb by suburb, not a radius

Geelong is several markets: the northern suburbs, Belmont and Highton, Waurn Ponds and Armstrong Creek, the Bellarine towns and the Surf Coast. Travel time changes what a trade can profitably take. We set targeting on the suburbs you actually want work from, and split the budget where the cost per job differs.

Google Ads and your Business Profile work together

For local searches the ads and the map pack sit above the organic results. Calls from ads, calls from your Google Business Profile and form enquiries are tracked into one report, so you can see which one produced the booked job instead of guessing. Our SEO and digital marketing in Geelong runs on the same tracking, and our Geelong tradie Google reviews study shows how many reviews the top listings carry.

The honest limit

Geelong is the largest regional city in Victoria, but search volume for any one trade or service is still finite. Past a certain spend, extra budget buys weaker enquiries. When an account reaches that point we say so and move the effort into SEO and reviews rather than raising the budget.

AdWords management in Geelong, what it includes.

Google renamed AdWords to Google Ads in 2018, and most Geelong business owners still search for AdWords management, so this page answers both. Geelong AdWords management with us is the same engagement as Google Ads management: one flat monthly fee, your own account, and a campaign built for the jobs you want in Geelong, North Geelong, Hamlyn Heights, Belmont, Highton, Grovedale, Waurn Ponds, Armstrong Creek, Lara, Leopold, Ocean Grove, Torquay and the Bellarine.

What you get each month: the keyword list and negative list reviewed against real search terms, ad copy that names Geelong and the job, landing pages tuned to convert, bids set by cost per enquiry rather than by clicks, and a report in dollars. What you do not get: a percentage of spend, a lock-in contract, or an account you cannot see.

If you already run AdWords in Geelong and want a second opinion before changing anything, the audit is free and you keep the findings either way.

Who it suits

Trades, clinics, professional services and local retailers in Geelong that need the phone to ring, and can take the work when it does.

Where it runs

Geelong, North Geelong, Hamlyn Heights, Belmont, Highton, Grovedale, Waurn Ponds, Armstrong Creek, Lara, Leopold, Ocean Grove, Torquay and the Bellarine, set on drive time, not a radius.

Proof you can check.

We publish two client results, both read from inside the client’s own admin with their permission. Both are online stores. The method is the one we run for service businesses: track every enquiry to the booked job first, fix the page that converts, then put the budget behind what works.

Shopify store and showroom · Motorcycle gear · Victoria

Tuff Gear

A$222Ktotal sales in the 12 months to August 2026, up 274% on the year before

733orders fulfilled, up 112%
12.3%returning customers, up 68%
2.5xonline store monthly sales since 2024

A store we run end to end: product pages and tracking first, then Google and Meta run against cost per order, then creative written for riders. The showroom sells through Shopify too, so this is the whole business.

Read the Tuff Gear case study

Shopify store · Party supplies · Melbourne

Koi Koi Inbox

+205%total sales, February to August 2026 (A$77K) against the seven months before

679orders, up 176%
A$24Kstraight from Facebook and Instagram
A$15Ka month since May, from about A$6.5K

A family business whose Meta ads we took over in February 2026. The account was rebuilt around the party packs parents actually search for, and growth came in steps as the winning ads got the budget.

Read the Koi Koi Inbox case study

Screenshots read from each store’s Shopify admin on 10 September 2026 and published with the owners’ permission. They are their numbers, not a promise about anyone else’s. How we publish results

From free audits we ran for service businesses, September 2026

What we usually find in the first hour

01A Book Now button that leads to a dead pageSitewide, on a practice paying for Google Ads every day.

02Ads counting clicks as customersConversion tags firing on button presses and phone taps, so Google learns to buy the wrong clicks.

03Phone numbers a mobile cannot dialA header number formatted so that tapping it does nothing, on a business that lives on calls.

04Proof the website hidesFive stars from hundreds of Google reviews, and none of it on the pages people land on.

Names left out, patterns real. Get the same check on your business, free

Questions

Are you actually based in Geelong?

Yes. Our office is at 10 Pattison Avenue, North Geelong, which is also the address on our Google Business Profile. Most of the work happens inside your Google Ads account, and we report in writing every month.

Do you manage PPC as well as Google Ads?

PPC, or pay per click, covers any ad you pay for by the click. For most Geelong businesses that means Google Ads search and Performance Max, with Facebook and Instagram ads where they suit the business. All of it is managed under one flat fee and reported together.

Can you take over an account another agency set up?

Yes. We audit it first, keep what is working, and fix conversion tracking before changing bids or budgets. The account stays in your name throughout, and if you leave, it goes with you.

What does Google Ads management cost in Geelong?

A flat monthly fee set after we look at the account, never a percentage of your spend and never a mark-up on what you pay Google. The fee is stated plainly on the call before anything starts.

Is AdWords management the same as Google Ads management?

Yes. Google renamed AdWords to Google Ads in 2018 and the product is the same auction. When a Geelong business asks us for AdWords management they get our Google Ads management: flat fee, your account, tracked to booked jobs.

Do you offer AdWords management for Geelong businesses that already have an agency?

Yes. Most Geelong accounts we take on come from another agency. We audit the account first, free, and show you what we would change before you decide. If it is already run well we will say so.

Statewide

Digital Marketing Victoria

Every Victorian market we run, and how the regional advantage works.

See Victoria

National

Google Ads Management

The full approach. Flat fee, no spend markups, your account.

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Free · The Growth Blockers Report

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