TuffGear: A$0 → A$30K a month.
Proof the studio's second practice runs the same discipline: TuffGear went from launch to A$30,000 a month in revenue in about a year, a workwear brand built on product, platform and performance marketing.
The journey
A new workwear label in a category owned by giants, no brand recognition, no reviews, no traffic.
The e-commerce version of the engine: platform foundations done properly, performance campaigns tuned to profitable scale rather than vanity ROAS, and creative built for the tradies who actually buy workwear.
A$30,000 a month in about a year, and a demonstration of why Sellevate runs two practices with one discipline: measured spend, tracked revenue, no guesswork.
The fine print
Figures are monthly revenue as reported by the client and stated as at the scale-up period; exact month counts, owner commentary and photography are being added before this page's public launch. We publish journeys only with the client's written permission, and we never round a number up.
More journeys
Your business could be the next wall.
Every journey here started with the same thirty-minute audit. Free, and you keep the findings.