Marketing for tradies who want the good jobs, not just more jobs.
You don't need 40 leads a week. You need the right jobs, in your suburbs, at your prices, and a phone that rings when the ute's quiet. We build the engine that does it, and we run one tradie per trade per area.
Where tradies actually lose work
It's rarely the quality of the work. It's three quieter leaks:
The map. When someone searches "[your trade] [your suburb]", the three businesses in the map pack split most of the calls. If your Google Business Profile is thin and your reviews trail the bloke who's winning, you're invisible at the exact moment of the job.
The click. Competitors are paying Google for your suburb's searches right now. We measured live top-of-page ads on tradie marketing terms. Every unanswered day is jobs bought out from under you.
The phone. Ring your own number from a mate's phone at 4:30 on a weekday. Every call that rings out is a job that went to whoever answered. Missed-call text-back fixes most of it in an afternoon.
One plumber. One sparkie. One roofer. Per defined service area on paid lead generation, your suburbs named in the engagement. Once your patch is on our books, competitors get turned away.
We've built service businesses from zero, including Cloudwash Laundry Hub, A$0 to A$10K a month with one outlet. The journeys are on the results wall.
What we run for trades
Which program?
Most tradies run Ascent (A$200K–A$2M): ads plus local SEO plus tracking to the signed job. One-man bands still building toward it start on Base Camp; multi-crew operations pushing past A$2M step into Summit.
Whichever band you're in: 90 days to build, then month-to-month. We earn it monthly or you walk.
If the plan is maximum lead volume with no capacity to service it, or marketing with no call tracking, we're the wrong agency, and we'll say so on the call.
Questions
What does marketing for a tradie cost?
Depends on your trade, your area and how contested it is. Most tradies run Ascent, and the exact monthly number gets stated plainly on the audit call, plus your ad spend, which goes to Google untouched. No mark-up, ever.
Do you really knock back my competitors?
Yes. One client per trade per defined service area on paid lead generation, your suburbs are listed in your engagement, and we check the register before quoting anyone. When your patch is taken, the next plumber who rings gets told exactly that.
I get all my work from word of mouth. Why bother?
Word of mouth is the best lead source there is, and the first thing people do with a referral is Google you. Six reviews against a competitor's sixty kills referrals silently. The engine's job is making sure your referrals survive the search.
How fast until the phone rings more?
Ads produce enquiries in days once tracking's in. The map and organic positions take months and keep paying after. That's why the program runs both at once.
I'm a one-man band under $200K. Too small?
Not too small, wrong program. Base Camp exists exactly for that stage: profile, reviews, one converting page, tracking. We'll tell you honestly when you're ready for ads, and when you're not.
How quickly can a tradie expect the phone to ring?
Google Ads produce enquiries in the first week or two once tracking is wired. Local SEO and reviews build over a quarter and then keep paying. We sequence ads first so the engine funds itself while the free channels grow.
What does tradie marketing cost?
Most trades we work with invest $1,200–$3,000 a month plus ad spend, flat fee, set after the audit. The number that matters is cost per booked job, and it's on your report every month.
The tradie playbook, between jobs
Marketing for tradies fails for one reason more than any other: the phone rings and nobody can answer it from a roof. So the engine we run is built around how a trade business actually operates, not how an agency wishes it did.
Missed calls are the leak
Half the trades businesses we audit are paying for clicks and losing the calls. Before we scale anything we wire the catchment: call tracking, a missed-call text-back that books the job while you're on the tools, and a quote form that works one-handed on a phone at smoko.
Your suburbs, exclusively
We take one trade per service area, named in the agreement. Your competitors get turned away, which means every improvement we make to your campaigns compounds for you alone, not for whoever else the agency signed this month.
Reviews win jobs you never quoted
A tradie with 60 photographed, detailed reviews gets chosen before the cheapest quote, because trust is the product. The system is simple and relentless: job done, photo taken, review asked, every time. We build it so it runs without you thinking about it.
Count booked jobs, not leads
Leads are a vanity number, half of them are price-shoppers three suburbs out of range. Our reporting runs enquiry to booked job to invoice value, so you know what a job costs to win from each channel, and where next month's budget earns most.
Want us to find what's capping you, before you ever pay us a dollar?
Three answers from you. Twenty-four hours from us. Your site marked up screenshot by screenshot, the brands beating you benchmarked, and a fix-first plan. No pitch inside.
Is your suburb still open?
One tradie per trade per area, first in holds it. The audit's free, thirty minutes, and you keep the findings either way.