🏆 120+ brands scaled · A$45M+ tracked revenue · Australia’s e-commerce growth specialists See the proof
Sellevate
E-commerce SEO

SEO that grows organic revenue.

Ecommerce SEO for Australian Shopify and Amazon brands. Technical fixes, collection pages and content that compound, measured in revenue, not rankings. Most stores are one architecture fix away from traffic they already deserve.

120+Brands scaled
A$45M+Client revenue
100+UGC creators
4.9★Average rating
One studio, two practices. Full-stack e-commerce growth: Shopify, Amazon, paid, SEO, UGC and retention under one roof.
Brands we’ve scaled

What’s included

Technical foundation
Crawl budget, index bloat, duplicate variants, site speed and Core Web Vitals. Shopify ships with predictable SEO problems. We fix them at the theme level, not with a plugin.
Collection-page strategy
Collections are the money pages of an e-commerce store, and most are a title and a grid. We build them to rank: intent-matched copy, internal links, filters that don’t generate junk URLs.
Product-page optimisation
Titles, structured data, unique descriptions at scale, review markup, and the FAQ blocks that win rich results.
Content that supports the buy
Buying guides and comparison content mapped to real search demand, and internally linked to the collections that convert, so the content earns revenue instead of applause.
Digital PR & links
Earned links from Australian publications and niche communities. No PBNs, no link farms, nothing we’d be embarrassed to show you.
AI search visibility
Structured, quotable answers so your brand appears when buyers ask an AI assistant instead of typing into Google. Same discipline, newer surface.

Why most e-commerce SEO fails

It targets vanity keywords

Ranking #1 for a term nobody buys on is a screenshot, not revenue. We start from commercial intent and work backwards to the page that should own it.

It ignores the architecture

Agencies write blogs while the store leaks crawl budget through 4,000 filtered variant URLs. Structure first, content second, always in that order.

It never touches the collection page

The page that actually converts is the one nobody optimises. We treat collections as landing pages, because that’s what buyers land on.

It reports rankings, not revenue

If the monthly report can’t say what organic earned you, it can’t tell you whether to keep paying for it. Ours can.

The numbers behind the studio

120+
Brands scaled
A$45M+
Client revenue
100+
UGC creators
98%
Client retention

Hear it from a client

Video review
“The results spoke for themselves. We tripled our online revenue in months.”
Client video review · e-commerce practice

Frequently asked questions

How long does e-commerce SEO take?

Technical fixes can move things inside weeks. Collection and content work compounds over one to three quarters depending on how contested your category is. Anyone promising page one in 30 days is selling you something else.

Do you work with Shopify specifically?

Shopify is our most common platform and we know its quirks intimately, variant duplication, pagination, the collection/tag URL trap. We also work on WooCommerce, BigCommerce and Amazon listings.

Is SEO worth it when we’re already running ads?

Usually yes, and the two work better together: ads tell you which terms convert, SEO makes the winners free. Running both with shared tracking is how you find your true cost per acquisition by channel.

Who writes the content?

We do, briefed on your products, your customer and your margins. You approve everything before it publishes, and it’s written to sell, not to hit a word count.

How has AI search changed e-commerce SEO?

Fewer clicks reach informational pages because AI Overviews answer those queries on the results page. Buying-intent searches still click through. The work now splits between ranking for money terms and being structured well enough, clean schema, real product data, cited sources, for AI engines to reference your store.

What does e-commerce SEO cost in Australia?

Serious retainers run roughly $1,500 to $5,000+ a month depending on store size and how contested the category is. We quote flat after auditing your store, and we sequence technical wins first so the program starts paying for itself early.

Can you migrate our store without losing rankings?

Yes, that is a core use case. Redirect mapping, parity checks and schema carry-over before anything switches, then crawl monitoring after. Most traffic loss in migrations comes from skipped redirects, which is entirely preventable.

Do you guarantee rankings?

No, and you should walk away from anyone who does. Google does not sell guarantees. What we commit to is the 90-Day Commitment: every item in your build plan live within 90 days, or you stop paying until it is.

What e-commerce SEO looks like in 2026

Half the old SEO playbook died when Google started answering questions itself. AI Overviews now sit on top of a large share of Australian product-adjacent searches, and they cite sources rather than just ranking them. E-commerce SEO in Australia in 2026 is two jobs: winning the classic blue links that still drive most revenue, and being the store AI answers choose to cite.

Architecture before articles

Most stores do not have a content problem, they have a structure problem. Collections that cannibalise each other, variant pages leaking crawl budget, filters minting infinite URLs. We fix the skeleton first: one collection per buying intent, internal links that push authority at the pages that convert, and clean product schema so your prices, stock and reviews are machine-readable. That schema work is also exactly what AI engines lean on when they pick who to cite.

Content that sells, not content that ranks

A buying guide that answers the question your customer actually types, sized to Australian shipping realities and seasons, will outearn ten generic listicles. We write fewer pieces, aimed at terms with buying intent, and wire each one to the collection it should feed. Then we measure them in revenue, not sessions.

The honest timeline

Technical fixes move the needle inside weeks. Category rankings take one to three quarters depending on how contested your niche is. Anyone promising page one in 30 days is selling you something, and it is not SEO.

Rule of thumb: if an SEO report leads with rankings instead of organic revenue, you are paying for a scoreboard, not a sales channel.

Free · The Growth Blockers Report

Want us to find what's capping you, before you ever pay us a dollar?

Three answers from you. Twenty-four hours from us. Your site marked up screenshot by screenshot, the brands beating you benchmarked, and a fix-first plan. No pitch inside.

3 answers24 hoursA$0 · no pitch
Get your report

Ready to make this channel pay?

Free growth audit, about 30 minutes. We look at what’s running now, what it’s costing you and where the next dollar of revenue is. You keep the findings either way.