Base Camp. Get the fundamentals earning before you spend a dollar on ads.
You're on the tools all day and the phone rings off word of mouth, just not often enough, and never when you have a quiet week. The stage where most marketing money gets wasted is this one: buying ads before the foundations exist.
What runs in this program
Google Business Profile
Most local searches end at the map. We optimise your profile properly, categories, services, photos, posts, and keep it maintained.
Review engine
A simple system with scripts for asking at the right moment. Reviews decide who gets the call; we make yours climb every month.
Listings consistency
Your name, number and hours made identical across every directory that matters. Boring, invisible, and a genuine ranking factor.
One page that converts
Your core services page rebuilt so a visitor on a phone can see what you do, where you do it, and how to ring you, in five seconds.
How it's optimised and reported
Call & form tracking installed
From day one, so when you step up to Ascent the before/after is real.
Monthly numbers email
Enquiries, where they came from, what changed. One screen, no waffle.
Quarterly strategy call
Where you are, what's next, and an honest read on when you're ready for ads, or whether you even need them yet.
The engine, at this intensity
Rank and bid where your buyers actually search: Google Business Profile, local SEO, search ads.
A fast site, pages that answer the exact question asked, and reviews that outnumber the competitor’s.
Click-to-call, short forms, response-time discipline. Most agencies stop at the click, jobs are won at intake.
Every enquiry tracked to its source and the job it became. Cost per enquiry, cost per signed client.
Proof nearest this band
Cloudwash Laundry Hub, a single-outlet local service built from nothing to A$10K a month inside its first year. Base Camp is the layer that build started on: profile, reviews, one converting page, tracking that tells the truth.
Questions
Is this just a Google Business Profile clean-up?
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Can I skip straight to ads?
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Is Base Camp your band?
Thirty minutes, free, and you keep the findings. We'll tell you honestly which program fits, including if it's a smaller one than you expected.