The 90-Day Commitment: your build plan is live in 90 days, or you stop paying us until it is How it works
Sellevate
☎ 0493 290 352Book a free call
Free tool · Service businesses

Google Ads budget calculator, worked back from the jobs you want.

Tell it how many new jobs you want a month, what a job is worth, how many enquiries you close and what a click costs. It shows the budget, the cost per enquiry and the cost per job.

Book a free 10-minute call Get a free audit
  • No pitch deck
  • Findings yours to keep
  • Month to month after 90 days
What you get, in writing
  • Findings before you pay a centYour site, ads and Google listing, screenshot by screenshot
  • Cost per booked job, every monthNot clicks, not impressions
  • Live in 90 days or you stop payingThen month to month, no lock-in
  • Your accounts, your cardWe never mark up ad spend
See two client results, numbers left in
Booked, paid work, not enquiries.
What an average new job is worth to you.
Out of every 100 calls and forms, how many become paid work.
Of the people who click an ad, how many call or send a form.
From your Google Ads account or Keyword Planner for your trade and area.
Monthly Google Ads budget
A$0
  • Enquiries needed0
  • Clicks needed0
  • Cost per enquiryA$0
  • Cost per job wonA$0
  • Revenue from those jobsA$0
  • Revenue per dollar of ad spend0

The inputs are examples, not averages for your trade. Put in your own numbers; the two that move the budget most are the enquiry rate and the close rate.

Get a budget built from your real account, free →

How the budget is worked out

The calculator works backwards. Enquiries needed is the jobs you want divided by your close rate. Clicks needed is those enquiries divided by the share of visitors who enquire. The budget is the clicks multiplied by your cost per click.

Change one input at a time and the lesson is usually the same: a better landing page and faster answering of calls lower the budget more than any bidding trick. A page that lifts enquiries from 5 to 10 in every 100 visitors halves the cost of every job.

For the trade-by-trade detail see marketing for tradies, Google Ads management and the regional pages for Ballarat and Bendigo.

Proof you can check.

We publish two client results, both read from inside the client’s own admin with their permission. Both are online stores. The method is the one we run for service businesses: track every enquiry to the booked job first, fix the page that converts, then put the budget behind what works.

Tuff Gear Shopify analytics, September 2025 to August 2026: total sales A$222,312.72, up 274 percent
Shopify store and showroom · Motorcycle gear · Victoria

Tuff Gear

A$222Ktotal sales in the 12 months to August 2026, up 274% on the year before
  • 733orders fulfilled, up 112%
  • 12.3%returning customers, up 68%
  • 2.5xonline store monthly sales since 2024

A store we run end to end: product pages and tracking first, then Google and Meta run against cost per order, then creative written for riders. The showroom sells through Shopify too, so this is the whole business.

Read the Tuff Gear case study
Koi Koi Inbox Shopify analytics, February to August 2026: total sales A$77,357.88, up 205 percent
Shopify store · Party supplies · Melbourne

Koi Koi Inbox

+205%total sales, February to August 2026 (A$77K) against the seven months before
  • 679orders, up 176%
  • A$24Kstraight from Facebook and Instagram
  • A$15Ka month since May, from about A$6.5K

A family business whose Meta ads we took over in February 2026. The account was rebuilt around the party packs parents actually search for, and growth came in steps as the winning ads got the budget.

Read the Koi Koi Inbox case study

Screenshots read from each store’s Shopify admin on 10 September 2026 and published with the owners’ permission. They are their numbers, not a promise about anyone else’s. How we publish results

From free audits we ran for service businesses, September 2026

What we usually find in the first hour

01A Book Now button that leads to a dead pageSitewide, on a practice paying for Google Ads every day.
02Ads counting clicks as customersConversion tags firing on button presses and phone taps, so Google learns to buy the wrong clicks.
03Phone numbers a mobile cannot dialA header number formatted so that tapping it does nothing, on a business that lives on calls.
04Proof the website hidesFive stars from hundreds of Google reviews, and none of it on the pages people land on.

Names left out, patterns real. Get the same check on your business, free

Questions about Google Ads budgets

How much should a small business spend on Google Ads?

Work backwards from the jobs you want. The number of jobs, your close rate, your website's conversion rate and the cost per click in your trade and area set the budget. The calculator does that sum; your own Google Ads account or Keyword Planner gives the cost per click.

What is a good cost per lead on Google Ads?

One that leaves room for profit after the job is done. If you close one enquiry in three and a job is worth A$1,500, a cost per enquiry well under A$500 is profitable. Judge cost per lead against your job value and close rate, not against another business's numbers.

Why does the same budget produce more jobs for some businesses?

Conversion rate and close rate. A landing page that turns 10 clicks in 100 into enquiries needs half the budget of one that turns 5, and a business that answers every call within minutes closes more of them. Both usually improve faster than the cost per click can be pushed down.

Where do I find my real cost per click?

In your Google Ads account under Campaigns, or in Keyword Planner for a new account. Use the average for the searches that actually bring enquiries, not the cheapest keyword in the list.

Want the real numbers for your trade and area?

Book ten minutes. We read your Google Ads account, or the market if you have none, and send the findings in writing, free.

Book a free 10-minute call Get a free audit
info@sellevate.com.au0493 290 352Geelong VIC
Free audit, in writing, within 24 hours

Your site, ads and Google listing checked screenshot by screenshot. Free, yours to keep, no pitch inside.

Where we do this

Ecommerce agency in MelbourneShopify and Amazon brands across VictoriaPPC agency in MelbourneGoogle Ads, Shopping and Meta judged on cost per orderShopify SEOThe Shopify traps fixed first, then collections that rankGoogle Ads management in GeelongOur home market, flat fee, no spend markupGoogle Ads in BendigoCentral Victoria, flat fee, no spend markupHow the 90 days actually runWeek by week, what happens whenClient results with the numbers left inTuff Gear and Koi Koi, read from their own admin
Book a free 10-minute call