The first 90 days of an e-commerce growth plan.
Ninety days is enough to build a working growth engine. If the order is right. Here's the sequence we run, and why tracking always comes first.
Most 90-day plans fail because they start with the exciting work. The order below is deliberately unglamorous at the front, because everything after it depends on that foundation.
Weeks 1–4: measure and fix
Tracking first, always. Analytics, conversion events, server-side where it helps, reconciled against actual orders. Without this, every decision for the next 60 days is a guess dressed up as data.
Then the leaks. Site speed, mobile experience, the product-page objections that kill carts, delivery cost, sizing, returns clarity. And the core email flows: welcome, abandoned cart, post-purchase. These run forever once built and typically carry a large share of email revenue.
Deliverable by week 4: you can see where revenue comes from and what it costs, and the obvious leaks are sealed.
Weeks 5–8: acquire profitably
Now spend. Pick one or two channels matched to your margin and buying cycle. Structure testing so you learn quickly: enough budget per variant to reach significance, clear hypotheses, no three-day conclusions.
Creative volume matters more than targeting sophistication on paid social, plan a production cadence rather than one hero asset. On search, the discipline is negatives and landing-page match.
Deliverable by week 8: at least one channel producing profitable orders at a known cost, with a repeatable testing process.
Weeks 9–12: compound
Start the assets that keep paying: collection-page SEO, buying-guide content mapped to intent, retention beyond the basic flows, segmentation, winback, replenishment. Also expand the winning creative angles rather than resetting.
Deliverable by week 12: a documented engine. You know your constraint, your cost per acquisition, your payback period, and the ranked list of what to do next.
What not to do in 90 days
- A full replatform unless the platform is genuinely the constraint. It consumes the entire window.
- Four channels at once. You'll learn nothing about any of them.
- A brand refresh. Valuable, but not while you're trying to prove unit economics.
- Discounting to hit a target. It borrows revenue from next month and trains customers to wait.
Want this mapped to your business? The free growth roadmap does exactly that, constraint diagnosis and ranked next moves on your numbers. Call 0493 290 352.
Questions owners ask
Is 90 days really enough?
Enough to build the engine and know your numbers, not enough for SEO to mature or for a brand to be established. It's the right window for proving whether the fundamentals work.
What if we already have tracking?
Then we verify it reconciles to real orders, which is where most 'working' setups fall over, and move to the leaks sooner.
Can we do this in-house?
Yes, and the sequence is the point regardless of who runs it. The common in-house failure is skipping tracking because it's boring.
Rather just get the answer for your business?
The free audit applies all of this to your market, your competitors and your numbers. Thirty minutes; the findings are yours either way.