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Case study · Shopify · Meta ads

Koi Koi Inbox: sales up 205% in seven months.

Koi Koi Inbox sells party supplies from Melbourne, shipped Australia wide. Sellevate took over their Meta ads in February 2026. These are their numbers for February to August 2026 against the seven months before, read straight from their Shopify admin on 10 September 2026.

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Koi Koi Inbox Shopify analytics, February to August 2026: total sales A$77,357.88, up 205 percent
Read from Koi Koi Inbox’s Shopify admin, 10 September 2026
A$77KTotal sales, Feb to Aug 2026Up 205% on the seven months before
679Orders in the same seven monthsUp 176%
A$24KStraight from Facebook and InstagramLast click only. Orders that came back through Google or direct sit elsewhere
4 monthsIn a row at about A$15K, May to AugustFrom about A$6,500 a month in March and April

The screenshots

Taken inside the client’s own Shopify admin. Nothing retyped, nothing rounded up.

Koi Koi Inbox Shopify analytics, February to August 2026 compared with the seven months before
Fig. KK-01 Shopify analytics, 1 Feb to 31 Aug 2026 against 4 Jul 2025 to 31 Jan 2026: total sales A$77,357 up 205%, gross sales up 217%, orders 679 up 176%, a step up in February and again in May.
Koi Koi Inbox total sales by referrer, February to August 2026
Fig. KK-02 Total sales by referrer, same seven months: Facebook A$17.5K and Instagram A$6.8K on last click, beside direct A$18.6K and Google A$15.3K.

The business

Themed kids’ party packs, bundle party bags, decor and favours, with a $30 minimum order. A family business selling small baskets in a category full of marketplaces and discount warehouses, where every ad dollar has to find an order on the spot.

What we run

A family business whose Meta ads we took over in February 2026. The account was rebuilt around the party packs parents actually search for, and growth came in steps as the winning ads got the budget.

What we did, in order.

01 · Ads built around what sells

The account was rebuilt around the bundle party packs and the themes parents actually search for, so every ad landed on a product that could take a $30 to $150 order on the spot.

02 · Budget followed the numbers

Growth came in steps, not a splash: February to April at about $6,500 a month while the ads were tested, then May onward at about $15,000 once the winners had the budget.

03 · Meta as a second door, not the only one

Facebook and Instagram bring the first visit; a good share of buyers come back through Google or type the store name. The ads lift every channel, which is the point of running them properly.

Referrer figures are Shopify’s last click attribution, which credits Facebook and Instagram only when the order came straight from the ad, so the Meta figure is a floor, not a ceiling. Figures are Koi Koi Inbox’s, read from their Shopify admin on 10 September 2026 with their permission, and are not a promise about any other business.

Same pattern, smaller basket.

A riding jacket and a party bag are sold the same way. Know which ad produced which order, make the page worth the click, then give the winners the budget. Koi Koi got there in seven months on a family business’s ad spend, not a corporate one.

Does this work for a service business?

Yes, with one change: the sale is a booked job instead of an order. We track every enquiry to the job it became, fix the page that turns a click into a booking, and only then put more budget behind what works.

That is the whole method, in the same order, whether you sell party bags, riding jackets or a dental check-up. Our service practice runs it on Google Ads, the map pack and the pages people land on.

Before you pay a cent

We check your site, ads and Google listing from the outside and send the findings in writing, screenshot by screenshot. Free, and yours to keep.

The other case study

Tuff Gear Shopify analytics, September 2025 to August 2026: total sales A$222,312.72, up 274 percent
Shopify store and showroom · Motorcycle gear · Victoria

Tuff Gear

A$222Ktotal sales in the 12 months to August 2026, up 274% on the year before
  • 733orders fulfilled, up 112%
  • 12.3%returning customers, up 68%
  • 2.5xonline store monthly sales since 2024

A store we run end to end: product pages and tracking first, then Google and Meta run against cost per order, then creative written for riders. The showroom sells through Shopify too, so this is the whole business.

Read the Tuff Gear case study

Want your numbers to look like this?

Book ten minutes. We look at your store or your enquiries from the outside and send the findings in writing, free, whether or not we ever work together.

Book a free 10-minute call Get a free audit
info@sellevate.com.auWhatsApp0493 290 352Geelong VIC
What happens next
  1. 1
    Book ten minutesYou talk to the person who does the work, not a salesperson.
  2. 2
    Get the findings in writingYour site, ads and search checked from the outside, screenshot by screenshot. Free, and yours to keep.
  3. 3
    Decide with a plan in handIf it makes sense: two options, a price, and 90 days to build. Then month to month.
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