Most SEO agencies sell the same retainer to a plumber and an online store. The store loses, because the work is different in four ways.
1. Collections are the pages that rank, and most stores have no words on them
A grid of products under a heading is not a page Google can rank for a category term. The collections that win carry an introduction that says what the category is, who it is for and why these products, and link down to the buying guide and across to related collections. We rewrite the top collections by revenue first, because that is where the organic revenue is.
2. The catalogue creates its own competition
Products at several URLs, tags and filters that multiply into thousands of thin pages, variants competing with each other. A store with two hundred products can be carrying ten thousand URLs Google has to crawl. Fixing that is invisible from the front end and often the biggest early gain.
3. In Melbourne, the competition for head terms is national
A Melbourne store searching for its category term sees national retailers and marketplaces above the fold. The way through is the long tail: material, size, occasion and problem searches those retailers leave thin, owned one collection at a time, with the head terms arriving as authority grows. Anyone promising the head term in ninety days has not looked at the results page.
4. The result is revenue, not traffic
We report positions from Search Console for the terms that produce orders, and organic revenue by landing page from your own admin, against the baseline set on day one. A ranking report with no revenue column is how stores end up paying for traffic that never buys.
Ecommerce SEO in Melbourne is one part of the e-commerce SEO practice, which covers Shopify, WooCommerce, BigCommerce and Amazon listings. For Shopify stores specifically, see Shopify SEO, and for the full growth stack in Melbourne, paid ads, email and creative run against one revenue number, see the Melbourne ecommerce growth agency page.
