Google Ads in Wodonga, run to booked jobs.
Wodonga is half of a city. If your Google Ads targeting stops at the Victorian border, so does half your market, and almost every account we see does exactly that.
What we run
Why the state border is the most expensive setting in a Wodonga account
Albury and Wodonga are one market and two states
Customers cross the river without thinking about it. Google's location targeting does not. An account set to Victoria, or to a Victorian region, excludes Albury entirely, which removes a large share of the people who would have bought. It is a single setting, it is invisible in the reports, and it is the first thing we check on any border account.
Two states means two sets of rules to get right
Licensing, trading names, service obligations and even the words people use can differ across the border. Ad copy and landing pages that ignore that read as out of town to half the audience. Getting it right is mostly attention rather than effort.
A freight and logistics corridor changes the buyer mix
The Hume corridor puts a concentration of transport, warehousing and trade businesses in the area. Those are business to business buyers with longer decision cycles and higher job values, and they should not be bid on with the same strategy as a household enquiry.
The honest limit
Treated as one market, Albury Wodonga is a solid regional catchment. Treated as a Victorian town, it is half the size it should be. Most of the upside here is fixing that, not spending more.
Questions
Can you target Albury as well?
Yes, and you should. We set targeting on the real catchment across both sides of the border rather than on a state boundary that only exists on a map.
Does being a Victorian agency matter for a New South Wales customer?
Not to the customer. It matters to the account settings, and that is where we spend the attention.
Are you local to the north east?
No. We are in Geelong and run border accounts remotely. We are upfront about that.
Do we keep the account?
Always. Your account, your data, your conversion history. We work in it with manager access.
Want us to find what's capping you, before you ever pay us a dollar?
Three answers from you. Twenty-four hours from us. Your site marked up screenshot by screenshot, the brands beating you benchmarked, and a fix-first plan. No pitch inside.
See what a Wodonga enquiry actually costs.
A short call, free. Bring your current account and we will show you where the budget is leaking before you decide anything.