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Case study · Online store

Boopery: a cat store with a built in audience.

Boopery began because guests at Noosa Country Cat Hotel kept asking where the tunnels, wands, dishes and mats came from. Amy built a store to answer them. We are taking it from a site Google could not see to a brand the hotel’s guests buy from.

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  • No pitch deck
  • Findings yours to keep
  • Month to month after 90 days
Boopery website homepage, boopery.com
The live site, September 2026. Visit boopery.com
Client
Boopery, by the owner of Noosa Country Cat Hotel
Sells
Curated cat essentials, tried in the hotel first
Setup
Shopify store on the Sunshine Coast, with the hotel next door
Our work
Store rebuild, range and pricing, email, tracking, Meta and Google, then Amazon
Live site
boopery.com

The business and the brief.

Boopery sells cat essentials chosen by someone who looks after other people’s cats for a living. Noosa Country Cat Hotel is an award winning boarding hotel on the Sunshine Coast, and the store carries the products its guests asked about.

A store that was invisible to Google, a homepage that still carried the theme’s demo logos, shipping that contradicted itself, no tracking of any kind, and a loyal hotel audience that had never been asked to buy. Amy wanted someone to take the reins, say what stays, goes and changes, and then do it.

What we run

A cat store born beside an award winning cat hotel, taken over end to end: the rebuild, the range, the pricing, the email and the ads.

What we did, in order.

01 · Found out why nobody could find it

The outside audit started with the reason the store made no sales: every page told Google not to list it. The findings were sent as a plain letter with the fixes in order.

02 · A rebuild, not a patch

A new theme, a cat first homepage, collections by what a cat needs, Amy’s story on the About page and product pages written for the hotel’s guests, designed and built with her feedback.

03 · Tracking and the basics

Analytics, Search Console, Merchant Center, the Business Profile and the Meta pixel set up properly, and a shipping offer that says the same thing on every page.

04 · The hotel as the launch channel

Email in Klaviyo to the hotel’s guests, a code and a QR at check out, then Meta to the hotel’s followers and Google Shopping, with Amazon to follow once the store is proven.

Running a store like this one?Ten minutes on the phone, then the findings in writing. Free, and yours to keep.
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Where it stands.

The engagement started in September. The rebuild is under way and the launch to the hotel’s audience follows it. Figures go up here the same way as every other case study: from Amy’s own admin, with her permission, once there are figures to show.

Services behind this workThe e-commerce practiceShopify growthKlaviyo email marketing
The numbers

We have not published Boopery’s figures. A number goes on this site only when we can show it from the client’s own admin, with their permission and the dates beside it. These two are published that way:

A$222KTuff Gear · 12 months to Aug 2026 · up 274%+205%Koi Koi Inbox · Feb to Aug 2026 · A$77K in sales

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Want this done for your store?

Book ten minutes. We look at your site, ads and search from the outside and send the findings in writing, free, whether or not we ever work together.

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info@sellevate.com.auWhatsApp0493 290 352Geelong VIC
What happens next
  1. 1
    Book ten minutesYou talk to the person who does the work, not a salesperson.
  2. 2
    Get the findings in writingYour site, ads and search checked from the outside, screenshot by screenshot. Free, and yours to keep.
  3. 3
    Decide with a plan in handIf it makes sense: two options, a price, and 90 days to build. Then month to month.
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