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Case study · Online store
Anagenesis: an Amazon account rebuilt around what the label says.
An Australian olive leaf wellness brand with teas, drinks, capsules and olive oil. We took over the Amazon Australia account and rebuilt it listing by listing, so every claim can be backed by the pack in the customer’s hand.
- No pitch deck
- Findings yours to keep
- Month to month after 90 days
- Client
- Anagenesis, olive leaf wellness
- Sells
- Teas, drinks, capsules, olive oil, skincare
- Channels
- Amazon Australia and its own Shopify store
- Our work
- Amazon account, listings, A+ content, ads, website plan
- Live site
- shopanagenesis.com
The business and the brief.
Anagenesis builds its range from olive leaf grown in Kalamata, Greece: hot and iced teas, sparkling drinks, capsules, high phenolic olive oil and skincare. It sells through its own Shopify store and on Amazon Australia. The capsules are listed medicines, so what a listing may say is set by each product’s entry on the Australian Register of Therapeutic Goods, not by a copywriter.
The catalogue had grown one listing at a time. Teas, drinks and capsules sat as separate products with no variation families, the capsule listings needed copy that stays inside each ARTG entry, and the ads had no structure that showed which product was earning its budget. The job was a clean account first, then growth on top of it.
What we run
An Amazon Australia account rebuilt listing by listing, so every claim matches the pack, with A+ content and a readable ad structure.
What we did, in order.
01 · Audit before anything else
Every listing, offer, image and campaign read against the brand’s own labels and Amazon’s rules, then a fix-first plan the owner could approve line by line.
02 · Listings written to the label
Titles, bullets and descriptions rewritten so every claim matches the pack and, for the capsules, the ARTG entry, with the mandatory statements designed in rather than bolted on.
03 · A+ content and variation families
An A+ content brief for each range, laid out for the designer section by section, and a family plan so flavours and sizes sit together instead of competing with each other.
04 · Ads with a structure you can read
Sponsored Products rebuilt by range and purpose: discovery, exact keywords and brand defence, named so anyone can tell what a campaign is for. Stock sent into Amazon’s own network for the drinks and capsules.
Where it stands.
The account now runs on the rebuilt listings and campaign structure. The direct website is next: we studied the best wellness stores in Australia and overseas and handed the brand a structural blueprint for a single, compliant store.
The numbers
We have not published Anagenesis’s figures. A number goes on this site only when we can show it from the client’s own admin, with their permission and the dates beside it. These two are published that way:
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Want this done for your store?
Book ten minutes. We look at your site, ads and search from the outside and send the findings in writing, free, whether or not we ever work together.
What happens next
- 1Book ten minutesYou talk to the person who does the work, not a salesperson.
- 2Get the findings in writingYour site, ads and search checked from the outside, screenshot by screenshot. Free, and yours to keep.
- 3Decide with a plan in handIf it makes sense: two options, a price, and 90 days to build. Then month to month.