Online store · Motorbike gear
Tuff Gear
Riding jackets, boots, helmets and armour, sold through their own Shopify store and on Amazon.
Case study · Online store
Anagenesis: an Amazon account rebuilt around what the label says.
An Australian olive leaf wellness brand with teas, drinks, capsules and olive oil. We took over the Amazon Australia account and rebuilt it listing by listing, so every claim can be backed by the pack in the customer’s hand.
- No pitch deck
- Findings yours to keep
- Month to month after 90 days
- Client
- Anagenesis, olive leaf wellness
- Sells
- Teas, drinks, capsules, olive oil, skincare
- Channels
- Amazon Australia and its own Shopify store
- Our work
- Amazon account, listings, A+ content, ads, website plan
- Live site
- shopanagenesis.com
The business and the brief.
Anagenesis builds its range from olive leaf grown in Kalamata, Greece: hot and iced teas, sparkling drinks, capsules, high phenolic olive oil and skincare. It sells through its own Shopify store and on Amazon Australia. The capsules are listed medicines, so what a listing may say is set by each product’s entry on the Australian Register of Therapeutic Goods, not by a copywriter.
The catalogue had grown one listing at a time. Teas, drinks and capsules sat as separate products with no variation families, the capsule listings needed copy that stays inside each ARTG entry, and the ads had no structure that showed which product was earning its budget. The job was a clean account first, then growth on top of it.
What we run
An Amazon Australia account rebuilt listing by listing, so every claim matches the pack, with A+ content and a readable ad structure.
What we did, in order.
01 · Audit before anything else
Every listing, offer, image and campaign read against the brand’s own labels and Amazon’s rules, then a fix-first plan the owner could approve line by line.
02 · Listings written to the label
Titles, bullets and descriptions rewritten so every claim matches the pack and, for the capsules, the ARTG entry, with the mandatory statements designed in rather than bolted on.
03 · A+ content and variation families
An A+ content brief for each range, laid out for the designer section by section, and a family plan so flavours and sizes sit together instead of competing with each other.
04 · Ads with a structure you can read
Sponsored Products rebuilt by range and purpose: discovery, exact keywords and brand defence, named so anyone can tell what a campaign is for. Stock sent into Amazon’s own network for the drinks and capsules.
Where it stands.
The account now runs on the rebuilt listings and campaign structure. The direct website is next: we studied the best wellness stores in Australia and overseas and handed the brand a structural blueprint for a single, compliant store.
The numbers
We have not published Anagenesis’s figures. A number goes on this site only when we can show it from the client’s own admin, with their permission and the dates beside it. This one is published that way:
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What people say
5.010 Google reviews Real people. Real words.
I usually ignore calls from marketing agencies, but I'm glad I gave Sellevate a chance. They were straightforward, explained everything clearly, and didn't make unrealistic promises. The team has been easy to work with and always available when I need help. Definitely recommend them.
Finding a marketing partner you can trust isn't easy these days. Sellevate has been professional from day one and has made the process simple for us. No jargon, no pressure, just clear communication and a team that's focused on getting results. Very happy with the service.
Great understanding of what we want to achieve and they are driven to exceed. The team is always driving with constant communication. I thoroughly recommend Sellevate.
Reviews: on our Google profile, as clients wrote them.
Want this done for your store?
Book ten minutes. We look at your site, ads and search from the outside and send the findings in writing, free, whether or not we ever work together.
Free audit, in writing, within 24 hours