SEO for accountants. Rank for the work you want.
Not “accountant near me” and whoever it drags in. The specific services, industries and cities where the clients you actually want are searching.
Why most accounting websites don’t rank
One page trying to rank for everything
A single Services page covering tax, SMSF, BAS, advisory and audit ranks for none of them. Google needs one page per intent.
No local signals
No Google Business Profile, no city pages, no consistent business details across directories. Local search is most of accounting search.
Content written for accountants
Your website talks about compliance and diligence. Your clients search “how much does an accountant cost”. Different languages.
Nothing that earns a link
A brochure site nobody links to never builds authority, no matter how well written it is.
A note on this page
We checked this one against Google’s own Keyword Planner (Australia, past 12 months): “seo for accountants” carries confirmed triple-digit monthly search volume nationally with low advertiser competition. Real demand, thin competition, exactly the kind of search worth owning.
What we do
How long it takes
Technical fixes, keyword mapping, Google Business Profile. Local movement often shows here.
Service and niche pages live and indexed. First meaningful ranking gains.
Page one for lower-competition and local terms. Enquiries become predictable.
Competitive metro and service terms. Compounding returns.
Anyone promising faster is selling you something. If your domain is new or has a penalty history, add two to three months to every stage.
Questions
How is this different from your marketing page for accountants?
The marketing page covers the whole channel mix, ads, site, positioning, content. This page is specifically about organic search: what it takes to rank, and how long it takes.
Most firms end up doing both. If budget only stretches to one, we will tell you which.
Do we need a new website first?
Not always. If the current site is fast, crawlable and mobile-friendly, we can build on it. If it is slow or built on an ageing theme, fixing that first is usually cheaper than trying to rank in spite of it.
How many pages will we need?
One page per service, one per industry niche you target, and one per city you genuinely serve. A firm with five services in two cities is looking at roughly twelve to eighteen pages.
The accounting firm SEO playbook
SEO for accountants is local SEO plus proof. Nearly every valuable search, “accountant geelong”, “smsf accountant melbourne”, “business accountant near me”, resolves to a map pack and a handful of firm websites. Winning both is a checklist, not a mystery.
The map pack is half the game
Your Google Business Profile needs the right primary category, real photos, services listed, and a steady drip of reviews that mention the work (“sorted our SMSF audit”) rather than just “great service”. Firms that reply to every review visibly outrank firms that don’t.
One page per money service
Tax returns, bookkeeping, SMSF, advisory, payroll, each earns its own page with real depth: who it’s for, what it costs (ranges convert better than silence), what the process looks like. Thin service lists rank for nothing.
Write what only an accountant can write
A plain-English explainer on Division 7A or this year’s instant asset write-off changes earns links, AI citations and clients. We draft, your partners review, their names and credentials carry it, that expertise signal is exactly what Google rewards now.
Want us to find what's capping you, before you ever pay us a dollar?
Three answers from you. Twenty-four hours from us. Your site marked up screenshot by screenshot, the brands beating you benchmarked, and a fix-first plan. No pitch inside.
See what your firm could be ranking for.
Free audit, about 30 minutes. You keep the findings whether or not we work together.