The best PPC agency in Australia is the one that passes this check.
Every list of the top PPC companies is written by a PPC company. So instead of a list, here are the six checks that separate an agency that lowers your cost per sale from one that spends your budget and sends a report.
- No pitch deck
- Findings yours to keep
- Month to month after 90 days
Short answer: the best PPC agency for your business is the one that works in your own Google Ads account, charges a flat fee instead of a percentage of spend, fixes conversion tracking before it scales anything, and reports cost per order or cost per booked job. You can check all of that on the first call.
The six checks
1. Whose account is it? The Google Ads and Meta accounts, the conversion data and the billing should be in your name. An agency that runs ads from its own account owns your history when you leave.
2. How are they paid? A percentage of ad spend pays the agency more when you spend more, whether or not it works. A flat fee keeps the incentive on results.
3. Tracking first. Ask how they will confirm that a sale or a booked job is counted once and only once. If the answer is the default Google tag, every bidding decision after that is a guess.
4. The number they report. Clicks, impressions and click-through rate describe activity. Cost per order for a store and cost per booked job for a service business describe results. Ask to see a real report.
5. What they will cut. Most accounts waste money on search terms that never convert. A good agency shows you the search terms report on the first call and says what it would stop paying for.
6. Proof with a starting number. A result is only useful with a baseline, a date range and a source you could check. Percentages on their own say nothing.
The same checks apply to Meta. Our Facebook advertising agency page sets out how we run Facebook and Instagram ads against orders and enquiries rather than reach.
How Sellevate answers each one
| The check | What we do |
|---|---|
| Whose account | Yours. We work inside your Google Ads, Meta and analytics accounts with access you can remove at any time. |
| How we are paid | A flat monthly fee, stated on the first call. No markup on ad spend. |
| Tracking first | Conversion tracking rebuilt and tested on a real order or enquiry before budgets move. |
| The number we report | Cost per order for stores, cost per enquiry and cost per booked job for service businesses, every month. |
| What we cut | Search terms that never converted go in the first fortnight, with the list shown to you. |
| Proof | Tuff Gear: A$222K in the twelve months to August 2026, up 274%. Koi Koi Inbox: up 205% in seven months. Both read from the client's own Shopify admin. |
See Google Ads management, the PPC agency Melbourne page, or work out your own numbers with the Google Ads budget calculator and the break-even ROAS calculator.
Want your account checked against these six? Book ten minutes and we read your Google Ads account before the call and send the findings in writing, free.
Questions owners ask
How much does a PPC agency cost in Australia?
Agencies charge either a flat monthly fee or a percentage of ad spend, often with a minimum. A flat fee is easier to judge, because the agency is not paid more for spending more of your money. Ask for the fee in writing before the first call ends.
What should a PPC agency report every month?
Cost per order or cost per booked job, the spend that produced it, and what is changing next month and why. Clicks and impressions belong in the appendix, not the headline.
Should I hire a PPC agency or run Google Ads myself?
Run it yourself if you have the time to read the search terms report every week and fix tracking properly. Hire an agency when the account spends enough that wasted clicks cost more than the fee, and check it against the six points above.
Rather just get the answer for your business?
The free audit applies all of this to your market, your competitors and your numbers. Ten minutes on a call; the written findings are yours either way.