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Case study · Online store
Ghazali Fragrances: selling scent to people who cannot smell it.
Oil perfumes, attars and sprays, sold online to Australians. We run the growth work end to end: the store, the brand, the paid channels and the creative that has to do the job a tester strip normally does.
- No pitch deck
- Findings yours to keep
- Month to month after 90 days
- Client
- Ghazali Fragrances
- Sells
- Oil perfumes, attars and spray perfumes
- Channels
- Its own online store and social
- Our work
- Store, branding, paid ads, creative
- Live site
- ghazalifragrances.com.au
The business and the brief.
Ghazali Fragrances is an Australian online fragrance store: oil perfumes and attars, spray perfumes and a clearance range, with a keep it if you like it, return it if you don’t promise on the homepage and reviews from its own customers.
Fragrance is bought on smell, and a website cannot offer one. The store has to make a buyer confident enough to choose a scent they have never tried, and the ads have to find people who already buy oil perfumes and attars, not everyone who likes nice things.
What we run
Full growth for an online fragrance store: the store, the brand, the paid channels and the creative.
What we did, in order.
01 · The store
Merchandising, product pages and offers on the store the brand sells through, run as the main shop window rather than a catalogue.
02 · The brand
One look and one voice across the store, the ads and social, so a buyer who sees an ad recognises the store the moment they land.
03 · The paid channels
Campaigns aimed at people who already buy oil perfumes and attars, judged on orders rather than clicks.
04 · The creative
Product visuals and short videos that do what a tester strip does in a shop: make a buyer confident enough to choose a scent unseen.
Where it stands.
The store is live with its oil perfume, spray and clearance ranges, customer reviews on the homepage and the returns promise up front, where a first time buyer looks for it.
The numbers
We have not published Ghazali Fragrances’s figures. A number goes on this site only when we can show it from the client’s own admin, with their permission and the dates beside it. These two are published that way:
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Want this done for your store?
Book ten minutes. We look at your site, ads and search from the outside and send the findings in writing, free, whether or not we ever work together.
What happens next
- 1Book ten minutesYou talk to the person who does the work, not a salesperson.
- 2Get the findings in writingYour site, ads and search checked from the outside, screenshot by screenshot. Free, and yours to keep.
- 3Decide with a plan in handIf it makes sense: two options, a price, and 90 days to build. Then month to month.