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Case study · Online store
Izyan Home: a bigger store, run like a system.
A home appliance retailer selling washing machines, refrigerators, air conditioners and kitchen appliances online. We wrote the plan to scale it, set out who owns what, and run the store and the seasonal campaigns behind it.
- No pitch deck
- Findings yours to keep
- Month to month after 90 days
- Client
- Izyan Home, home appliances
- Sells
- Laundry, cooling, kitchen and home appliances
- Channels
- Its own online store, corporate and dealer sales
- Our work
- Scaling plan, team mandates, store, campaigns
- Live site
- izyanhome.com
The business and the brief.
Izyan Home sells home appliances online, from washing machines and refrigerators to air conditioners, water dispensers and microwaves, with corporate sales and dealership routes alongside the retail store.
Appliance buyers compare hard on price, brand and delivery, and sales cluster around seasonal moments. The business needed a plan to grow past what the founders could run by hand, and a team where everyone knew exactly what they owned.
What we run
A plan to scale, a mandate for every role on the team, and the store and seasonal campaigns run behind it.
What we did, in order.
01 · A 90-day scaling plan
What to fix, launch and measure, week by week, in the order that protects margin first.
02 · A mandate for every role
One card per role: what that person owns, what they deliver each week and how it is judged, so nothing depends on the owner remembering.
03 · The store, run day to day
Categories, product pages and offers kept current, so the range a buyer sees is the range in the warehouse.
04 · Seasonal campaigns
Sale moments such as Independence Day planned ahead, with the offer, the creative and the stock lined up before the day.
Where it stands.
The store runs with its full appliance range, corporate sales and dealership routes, and a seasonal calendar planned ahead instead of improvised.
Services behind this workE-commerce growth strategyHomewares marketingPaid advertisingUGC and creative
The numbers
We have not published Izyan Home’s figures. A number goes on this site only when we can show it from the client’s own admin, with their permission and the dates beside it. These two are published that way:
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Want this done for your store?
Book ten minutes. We look at your site, ads and search from the outside and send the findings in writing, free, whether or not we ever work together.
What happens next
- 1Book ten minutesYou talk to the person who does the work, not a salesperson.
- 2Get the findings in writingYour site, ads and search checked from the outside, screenshot by screenshot. Free, and yours to keep.
- 3Decide with a plan in handIf it makes sense: two options, a price, and 90 days to build. Then month to month.