Launch on marketplaces without cannibalising yourself.
Marketplace launch strategy for Australian brands moving onto Amazon, eBay, Catch and beyond. Marketplaces can add a revenue line or quietly eat your own store’s margin, the difference is the plan you launch with.
TuffGear
SoftSafe
MyTechFix
Ghazali Fragrances
Spike Denim
Izyan HomeWhat’s included
Why marketplace launches fail
Referral fees, FBA costs, storage and returns can turn a healthy margin negative. Model it first, not in month three.
Selling the same SKU cheaper on a marketplace trains customers away from the channel you control. Structure prevents that.
Rank is earned in the first 90 days. A launch without an advertising and review plan starts from the bottom and stays there.
Suppressed listings and policy issues at launch waste the window when a new listing gets its best algorithmic support.
The numbers behind the studio
Hear it from a client
“The results spoke for themselves. We tripled our online revenue in months.”
Frequently asked questions
Should we sell on Amazon at all?
Not every brand should. If your margin can’t absorb the fees, or your differentiation depends on brand experience, it can be the wrong move, and we’d rather tell you before you build the catalogue.
FBA or merchant-fulfilled?
FBA usually wins on Buy Box and Prime eligibility; merchant-fulfilled can be better for bulky, slow-moving or high-storage-cost items. It’s a margin calculation, not a preference.
Will marketplaces hurt our own store?
Only without a plan. Priced and positioned properly, marketplaces reach customers who’d never have found your site.
How long until it’s profitable?
Most launches invest in rank for the first months and profit after. We’ll model the realistic window for your category upfront.
Ready to make this channel pay?
Free growth audit, about 30 minutes. We look at what’s running now, what it’s costing you and where the next dollar of revenue is. You keep the findings either way.