Fashion marketing built for returns, sizing and season.
Marketing for Australian fashion and apparel brands. Fashion has economics no generalist agency plans for, return rates, size uncertainty, seasonal drops and a repeat cycle measured in weeks. We build for those, not around them.
TuffGear
SoftSafe
MyTechFix
Ghazali Fragrances
Spike Denim
Izyan HomeWhat’s included
What generalist agencies get wrong in fashion
Scaling revenue while returns climb is scaling a loss. Fashion needs contribution-margin reporting after returns, not gross ROAS.
Apparel sells on how it looks worn and moving. Static-only accounts consistently underperform creator-led video.
Fashion demand is spiky and calendar-driven. A flat always-on budget misses the drop and overspends in the lull.
In apparel the second and third purchase is where the profit is. Acquisition without retention just rents customers.
The numbers behind the studio
Hear it from a client
“The results spoke for themselves. We tripled our online revenue in months.”
Frequently asked questions
Do you work with small fashion labels?
Yes, from launch through to established brands. The plan is scoped to your stage; a label doing its first A$30K months needs different work to one pushing past A$2M.
Can you help reduce our return rate?
Marketing can meaningfully influence it: better fit guidance, honest sizing, clearer product copy and creator content showing real bodies all reduce returns. It won’t fix a genuine product-fit problem, and we’ll say so if that’s what we see.
How do you handle seasonal drops?
Campaigns are planned in phases, warm-up to build the list, launch to convert it, then sell-through. The email list does most of the work on drop day if it’s been built properly beforehand.
Which channels work best for fashion?
Usually Meta and TikTok for discovery, email for repeat, and SEO for the evergreen category demand underneath it all. The mix depends on your price point and margin.
Ready to make this channel pay?
Free growth audit, about 30 minutes. We look at what’s running now, what it’s costing you and where the next dollar of revenue is. You keep the findings either way.